The PriceThe Price

We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule. The Price is a sweeping, in-depth, thought provoking looking at an inflection point in big-time college football. Armen Keteyian and national college football journalist John Talty conducted more than two hundred wide-ranging interviews with head coaches, athletic directors, conference commissioners, administrators, politicians, power brokers, agents, and media executives from one corner of the sport to the other. They reveal newly disclosed details on major figures such as Nick Saban, Jim Harbaugh, Kirby Smart, Jimbo Fisher, and Lane Kiffin. Keteyian and Talty's reporting lays bare the machinations that destroyed the historic conference that was the Pac-12, purely in the name of greed. As the sport's premier coaches race for the exits, Keteyian and Talty expose deep, dark truths about a beloved game under siege - and the financial, physical, emotional, and psychological toll taken on everyone whose dreams and fortunes depend on the final score on a Saturday afternoon.