Win Bigly

Win Bigly

Persuasion in A World Where Facts Don't Matter

Book - 2017
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Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech -- a hand gesture here, a phrase there -- and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting -- the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.
Publisher: New York : Portfolio/Penguin, an imprint of Penguin Random House LLC, [2017]
Copyright Date: ©2017
ISBN: 9780735219717
Characteristics: xii, 288 pages : illustrations ; 23 cm


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Jan 23, 2018

Scott Adams states that this book is about effective persuasion techniques, illustrated by Donald Trump’s use of these techniques to win the Presidency in 2016. I was not persuaded at first. About half way through the book however, I started to believe that there is something to the points Mr. Adams makes about the art of persuasion. Still, the mastery of persuasion, as described by the author and practiced by Mr. Trump, seems crude, brutal, and artless to me. While the persuasion techniques Adams describes may have been effective at winning office, they so far seem ineffective when applied to the practice of good governance. Perhaps Mr. Adam’s will write a sequel for Mr. Trump to use in the White House. The book can be titled Govern Goodly - Collaboration in A World Where Truth Still Matters.


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