The Intention Economy
When Customers Take ChargeDownloadable Audiobook - 2012
Searls foretells a looming shift in which consumer intent will drive sales. As customers gain the ability to customize and package services to fit their needs, only those organizations ready for this fundamental change will thrive.
Publisher: Prince Frederick, MD : Recorded Books ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2012, p2012
Characteristics: 1 sound file (8 hr.) : digital
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