Happy Customers Everywhere

Happy Customers Everywhere

How your Business Can Profit From the Insights of Positive Psychology

Downloadable Audiobook - 2012
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"Columbia business professor Bernd Schmitt explores how marketers and brand managers can harness customer emotion through one of three approaches: The Feel Good Method: Hook customers through the experience of pleasure and positive emotions, and let those feel-good moments transform a once-in-a-blue-moon customer to a committed loyalist. The Meaningful Method: Engage customers through core values, including family, social responsibility, or the environment to attract passionate customers to your business. The Learning and Growing Method: Help your customers achieve personal growth by making your product an indispensable part of their individual development. Schmitt shows marketers and brand managers how to determine which of these best fits their company and how to turn this insight into an authentic and successful campaign that will reach, grow, and sustain a loyal base of customers. "--Provided by publisher.
Publisher: Prince Frederick, MD : Recorded Books ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2012, p2012
ISBN: 9781470322816
Characteristics: 1 sound file (6 hr., 30 min.) : digital

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