The Elements of Logo Design

The Elements of Logo Design

Design Thinking, Branding, Making Marks

Book - 2017
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A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.

With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:

Logic in design
Relationships, hierarchy, and structure
Differences and similarities in design
Research and planning an identity
How to build a logo using type, image, and space
Letterforms, type, and fonts
Type alteration
Semiotics: icons and symbols
Image-to-image relationships

With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Publisher: New York, NY : Allworth Press, an imprint of Skyhorse Publishing, Inc., [2017]
ISBN: 9781621536024
Characteristics: 223 pages : illustrations (some color) ; 27 cm


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