The Human Brand
How We Relate to People, Products, and CompaniesDownloadable Audiobook - 2013
People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
Publisher: [Minneapolis, Minn.] : HighBridge Audio ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2013, 
Characteristics: 1 sound file (ca. 6 hr.) : digital