A hard-hitting examination of the many ways college football has been transformed into a money-making spectacle that is hurting higher education In the spring of 2013 a study showed that despite huge economic problems, twenty-seven states were awarding their highest salaries to college football coaches. College football has doubled in size in the last decade, thanks to generous tax breaks, lavish TV deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms. In one recent year the ten biggest programs took in
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