The Four-day Win
End your Diet War and Achieve Thinner PeaceeBook - 2007
The woman Psychology Today calls "the best-known life coach in America" shatters the myth that willpower is an effective weight-loss tool and introduces a revolutionary approach to lifetime leanness based on a series of "4-Day Wins" that work with any weight-loss programSubstitute a good habit for a bad one and stick to it for just 4 days, and it begins to feel normal. That's the surprising discovery that holds the key to lifetime weight control, according to life coach and New York Times best-selling author Martha Beck. Not a conventional diet or exercise program, The Four-Day Win combines evolutionary logic, psychology, and neuroplasticity (the ability of the brain to restructure itself, which suggests ways to reshape our bodies) with strategies and success stories&́#x1b;p0b4splus large doses of humor and an insightful, straightforward approach to teach the principles required to reverse weight issues.Drawn from hundreds of hours interviewing weight losers&́#x1b;p0b4sin both her discussions with private clients and her groundbreaking consulting work for Jenny Craig&́#x1b;p0b4sDr. Beck reveals:Why willpower-based dieting is doomed to failHow to step out of the conflict between the rule-making Commander (who bans all our favorite foods) and the rule-breaking Resistor (who gives in to cravings) and reach the Watcher, who is our happiest selfWhat the latest research into the mind-body connection reveals about how our emotions affect our eatingBreaking down the weight-loss marathon into 4-day intervals, Dr. Beck provides effective strategies for changing the behaviors that make us fat. And if there is a relapse, readers take comfort in knowing they are just 4 days from turning it around.
Publisher: [Emmaus, PA] : Rodale ; 
Copyright Date: ©2007
Characteristics: 1 online resource
Alternative Title: 4-day win
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