Generation Like

Generation Like

DVD - 2014
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Explores how the perennial teen quest for identity and connection has migrated to social media, and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Here is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them. A follow-up to Frontline's 2001 documentary The merchants of cool.
Publisher: [Arlington, Virginia] : PBS, [2014]
Edition: Widescreen version
Copyright Date: ©2014
ISBN: 9781608830879
Characteristics: 1 videodisc (approximately 60 min.) : sound, color ; 4 3/4 in
video file,DVD video,region 1


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Mar 25, 2015

This makes me pity the millenials, and even some of my fellow 90s bunch. Thank goodness I hardly if ever use Facebook for anything other than seeing what my alumni are up to.

kevfarley Feb 04, 2015

Same old advertising stratagies, but on a different medium.
Its as though the whole social media scene is one big High School, and the most popular kids get to cash in on their endorsements.

Trying to imprint Brand Loyalties on the young,.. as usual.

Perhaps most will grow out of it eventually,.. (?).

Jan 08, 2015

Informative enough for its relatively short run-time. Primarily what I took from it was the inability of the new generation to define 'sell out.' They are free advertising labour for brands and yet see it as a win-win situation.

Dec 24, 2014

Very good look at the new generation and their interest/obsession with social media and it is being commoditized.


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