The Zen of Social Media Marketing

The Zen of Social Media Marketing

An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Book - 2013
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From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.
Publisher: Dallas : BenBella Books, Inc., [2013]
Edition: New Edition
ISBN: 9781937856151
Characteristics: xvi, 256 pages : illustrations ; 24 cm


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cbalarin Jan 23, 2019

This book is great for the basics on understanding why your organization should have a digital presence. It focuses on creating content that is useful for users. 100% recommend it to any digital marketing professional - just keep in mind that some strategies and suggestions are based on data analysis from 2010 and are no longer relevant (ex: Google+ strategy).

Oct 18, 2017

If you've heard of Social Media and have no idea where to start, this is the book for you. A very simple introduction to the idea of social media promotions.

cmlibrary_jhenry Dec 22, 2015

Nice, simple read on social media. Worth a look through for those exploring the topic.

Sep 22, 2014

An infomercial in book form, the author provides the basics of social media marketing in exchange for promoting all of her services which include consulting, public speaking, and TV guest speaker. If you are new to social media marketing it is a good introduction into the basics.

May 14, 2011

I didn't particularly like the book because it felt like the author wrote the book so that she can promote herself. After each section, she was like add me on Facebook, Follow me, email me, check out my website! In my opinion, there was too much self promotion.

Jan 31, 2011

Good read! Effective for a quick launch into the social media.


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