The Science of Marketing
When to Tweet, What to Post, How to Blog, and Other Proven StrategieseBook - 2013
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the ""unicorns and rainbows"" strategy that simply encourages companies to love their customers and hu.
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 
Characteristics: 1 online resource