The Science of Marketing

The Science of Marketing

When to Tweet, What to Post, How to Blog, and Other Proven Strategies

eBook - 2013
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Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the ""unicorns and rainbows"" strategy that simply encourages companies to love their customers and hu.
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
ISBN: 9781118233061
1118233069
9781118225288
1118225287
Characteristics: 1 online resource

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GlassBrass440
Feb 23, 2016

The "scientific" analysis in this book is limited to surveys the author conducted (who knows if the samples were large or representative) and keyword trends. That information is used to make logical conclusions that don't necessarily follow form the data. Not much deep insight or information on how to run digital marketing campaigns.

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