What's the Future of Business?
Changing the Way Businesses Create ExperiencesBook - 2013
What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
Publisher: Hoboken, N.J. : Wiley, c2013
Characteristics: 218 p. : col. ill. ; 21 cm