How the World's Top Marketers Make Emotional Connections to Win in the MarketplaceBook - 2013
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Publisher: Brooklyn, N.Y. : powerHouse Books, c2013
Edition: 1st ed
Characteristics: 192 p. : ill. ; 25 cm