Business Gamification for Dummies

Business Gamification for Dummies

eBook - 2013
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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. <ul
Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2013
ISBN: 9781118466940
1118466942
9781118466957
1118466950
Characteristics: 1 online resource
Additional Contributors: Shoup, Kate 1972-

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