Getting Innovation Right

Getting Innovation Right

How Leaders Leverage Inflection Points to Drive Success

Book - 2013
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Real-world strategies for uncovering potential and capitalizing on opportunity

Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.

Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization The companion and follow-up to Seth Kahan's bestselling first book, Getting Change Right and FastCompany.com blog Leading Change

Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.

Publisher: San Francisco : Jossey-Bass a Wiley brand ; [2013]
Edition: First edition
ISBN: 9781118378335
1118378334
Characteristics: xviii, 246 pages : illustrations ; 24 cm

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