Marketing your Library's Electronic Resources

Marketing your Library's Electronic Resources

A How-to-do-it Manual for Librarians

Book - 2013
Average Rating:
Rate this:
Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description
Publisher: Chicago : Neal-Schuman, an imprint of the American Library Association, 2013
ISBN: 9781555708894
Characteristics: xxi, 177 pages : illustrations ; 28 cm
Additional Contributors: LaGuardia, Cheryl


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings

No similar edition of this title was found at HCL.

Try searching for Marketing your Library's Electronic Resources to see if HCL owns related versions of the work.

To Top