Marketing your Library's Electronic Resources

Marketing your Library's Electronic Resources

A How-to-do-it Manual for Librarians

Book - 2013
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Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description
Publisher: Chicago : Neal-Schuman, an imprint of the American Library Association, 2013
ISBN: 9781555708894
Characteristics: xxi, 177 pages : illustrations ; 28 cm
Additional Contributors: LaGuardia, Cheryl


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