The Graphic Designer's Business Survival Guide

The Graphic Designer's Business Survival Guide

eBook - 2013
Average Rating:
Rate this:
Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider's guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to:* Create a website and portfolio that highlight design solutions* Do pre-pitch research and deliver winning presentations* Prepare inviting proposals that win lucrative contracts* Establish a reliable system for tracking billable hours (and staying solvent)* Use cold-calling strategies even sales phobics can master* Quantify design decisions in ways that business management can relate to and respect* Break out of "freelancer" mode to highly compensated creative consultantThe field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. The Graphic Designer's Business Survival Guide shows you how.
Publisher: New York : American Management Association, c2013
ISBN: 9780814432426
Characteristics: 1 online resource (vi, 227 p.) ill


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings


Find it at HCL

To Top