Can't Buy Me Like
How Authentic Customer Connections Drive Superior ResultsBook - 2013
The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
Publisher: New York : Portfolio/Penguin, 2013
Characteristics: 229 p. : ill. ; 24 cm
Alternative Title: Cannot buy me like