The Science of Smarter SpendingBook - 2013
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Looking back on their past decisions about whether to purchase experiences, 83 percent of people sided with Mark Twain, reporting that their biggest single regret was one of inacation, of passing up the chance to buy an experience when the opportunity came along. The opposite was true for material goods; most people's biggest regret was buying something that htey wish they hadn't. p.16
We are happy with things, until we find out there are better things available... Even the simplest experiences, like eating a bag of SunChips, are relatively immune to the detrimental effects of attractive alternatives. p. 17
The French use the verb se rejouir to capture the experience of deriving pleasure in the present from anticipating the future. The se rejouir period provides a source of pleasure that comes free with purchase, supplementing the joy of actual consumption. p 80-1
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