Search and Social
The Complete Guide to Real-time MarketingeBook - 2013
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
Publisher: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2013
Characteristics: 1 online resource (xxvii, 380 p.) : col. ill
Alternative Title: Search & social