When Talent Isn't Enough

When Talent Isn't Enough

Business Basics for the Creatively Inclined

Book - 2013
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Many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough , copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today?s most prominent creative leaders to help you thrive. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.

When Talent Isn't Enough offers savvy and easy-to-apply business advice for writers, designers, and artists who want to:

Run a profitable, fulfilling business
Market themselves alongside seasoned pros, in-house talent and established agencies
Understand the legalities of doing business
Spearhead hassle-free accounting and bookkeeping practices
Overcome challenging situations with clients
Embrace self-promotion as a solo professional
Cultivate lasting client partnerships
Publisher: Pompton Plains, NJ : Career Press, c2013
ISBN: 9781601632500
Characteristics: 223 p. ; 23 cm


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