How to Build A Brand--and Change the World--by Sparking Cultural MovementsBook - 2012
Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.
Publisher: New York : McGraw-Hill, c2012
Characteristics: xiii, 256 p. : ill. ; 24 cm