Grow the Core

Grow the Core

How to Focus on your Core Business for Brand Success

Book - 2013
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The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects.
Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]
ISBN: 9781118484715
1118484711
Characteristics: xvi, 237 pages : illustrations ; 24 cm

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