Mobile Marketing

Mobile Marketing

Finding your Customers No Matter Where They Are

Book - 2010
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This book will provide readers with enough knowledge to guide their mobile marketing strategy, even if they don't have a prior deep understanding of all the technologies involved. It will focus on how mobile marketing can work with other marketing initiatives to provide an integrated, consistent marketing message, to build brand awareness and customer loyalty. The analysis and understanding presented will give marketers enough information to create innovative engagement strategies, allowing them to break ground and set the standards in this new marketing channel
Publisher: Indianapolis, Ind. : Que, c2010
ISBN: 9780789739766
Characteristics: xvi, 343 p. : ill. ; 23 cm


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