Customer Service

Customer Service

New Rules for A Social Media World

Book - 2011
Rate this:
Use Social and Viral Technologies to Supercharge your Customer Service!

nbsp;

Using social media, you can deliver amazing customer service-and generate an army of fans who'll promote you in good times, and rescue you from disaster. Now, legendary online marketing expert Peter Shankman shows you exactly how to do all that- without spending a fortune! Shankman draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients. He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online-and rebuilding it when catastrophe strikes. Companies around the world are driving enormous value from online customer service at remarkably low cost. You can, too. Peter Shankman will show you how- step-by-step, right now!

nbsp;

You'll learn how to:

nbsp;

* Organize a small, powerful social media team on a tight budget

* Listen to what your customers, advisors, and markets are really saying

* Make prospects feel like rock stars from the moment they find you

* Choose online media that make the most sense for you

* Avoid wasting time with platforms that won't help you

* Earn your customer's loyalty, trust, and credibility

* Learn from other companies' viral "disasters"

* Rebuild your credibility after you've taken a public "hit" online

* Make sure everyone hears your customers when they compliment you

* Capture all your customer knowledge-and use it in real time

* Keep people talking-and not just about you

nbsp;

Publisher: Indianapolis, Ind. : Que, c2011
ISBN: 9780789747099
078974709X
Characteristics: ix, 189 p. : ill. ; 23 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

o
ottawawoman
Sep 05, 2012

this book was helpful in a practical way; i recommend it if you do the social media for your employer.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at HCL

  Loading...
[]
[]
To Top