222 Ways to Promote your Small Business on A BudgetBook - 2000
Often, it is not the large-scale, costly promotional campaigns that turn a small business into a success story, but the little, imaginative things that cost almost nothing: placing a terrarium with an exotic animal in your store will ensure that neighborhood children force their parents to enter; hanging a mirror in your window case will make people stop and look; using irregular shaped envelopes can turn an otherwise mediocre mail-order campaign into a success. Whether you are a retailer, wholesaler, or an Internet entrepreneur, here you will find ideas that will help you get the most bang for your promotional buck.
Publisher: Brooklyn, N.Y. : Actium Pub., c2000
Characteristics: 238 p. ; 22 cm