Secrets of A Successful Mail Order Guru
Chase RevelBook - 1988
Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a -44.00 ad in the Wall Street Journal that turned into a -15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.
Publisher: New York : J. Wiley, c1988
Characteristics: ix, 230 p. : ill. ; 24 cm