Marketing for Non-profit OrganizationsBook - 1981
A professional book and text for anyone interested in marketing in the nonprofit sector. It covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. It provides specifics on pricing, distribution, product, and marketing communications.
Publisher: Boston, Mass. : Auburn House Pub. Co., c1981
Characteristics: xiv, 572 p. : ill. ; 24 cm